Sharing Hope, Healing and Beauty to the World with Love through the Power of every
SMALL FLOWER
Our Story — Small Flower {floral studio}
Welcome to Small Flower, your home for favourite flowers in Calgary, AB. Nestled in the heart of Vista Heights, we are a boutique, woman-owned, family-run floral studio dedicated to creating whimsical, wild, and timeless designs. Our passion is crafting floral arrangements that go beyond the ordinary — pieces that tell stories, evoke emotion, and leave lasting impressions. Whether you’re searching for the perfect bouquet to brighten someone’s day or dreaming up florals for life’s biggest moments, Small Flower is here to bring your vision to life with care, creativity, and heart.
Our journey began with a simple love for flowers and a belief in their transformative power. What started as a small dream has grown into a flourishing studio where blooms meet artistry. Each arrangement we design is infused with intention, drawing inspiration from nature’s wild beauty and the ever-changing seasons. From soft, romantic palettes to bold, dramatic combinations, we curate flowers that reflect your story — and we do it all from a space that feels like home, surrounded by plants, flowers, and a view of the mountains that never fails to inspire.
At Small Flower, we hold close the idea that even a single flower can carry immense meaning. We’ve seen firsthand how a thoughtfully chosen bouquet can speak when words fall short — offering love, celebration, hope,healing and beauty to every occation. Our mission is simple: to create floral pieces that connect people, express emotion, and add beauty to everyday life. Whether you’re planning a wedding, celebrating a birthday, or simply looking for a little joy delivered to your door, we’re honoured to be part of your moments — big and small.
So, from our flower-filled studio to your hands, thank you for letting us share our love of blooms with you. Small Flower is more than a florist — we’re a community of flower lovers, ready to help you find your favourite flowers in Calgary, AB with our Whimsical . Wild . Timeless floral designs. Let's make every moment special with perfect flowers from Small Flower.
Meet the Owner
Floral designer Elli Jespersen launched Small Flower {floral studio} as an opportunity to pursue her life's purpose: Using her heart and hands to offer hope, healing and beauty to the world through the power of each Small Flower. With Elli's passion for each flower and knowledge of their lasting impact to making the world a better place, she set out on a mission to find connections with others.
What started as a brick-and-mortar space has evolved into a boutique floral studio focusing on unique and heirloom blooms with a passion for supporting our local growers when the season allows. Elli laid a foundation to make Small Flower a one-of-a-kind and exceptional space.
Favourite Flowers in Alberta
Small Flower's Story- by Meaghan Lett
This beautiful video interview was created by Meaghan Lett, a talented Journalism student at SAIT, as part of her final documentary project. We were so honoured (and incredibly proud!) to have her share our Small Flower story—capturing not only our love for flowers but the meaningful connections they create. Meaghan will be graduating in April 2025, and we can't wait to see all the amazing things ahead for her. Be sure to follow her journey on Instagram @ediameghan—we’re cheering her on every step of the way!
What We Believe
At Small Flower, we believe in the quiet power of petals—how a single bloom can transform an everyday moment into something meaningful, memorable, and full of beauty. Flowers matter, and so do the people who welcome them into their lives. That’s why we design with heart, artistry, and intention, creating floral experiences that feel personal, thoughtful, and deeply connected to nature.
We embrace a love is love philosophy and proudly serve all people and all celebrations. Our studio is a space where diversity is honoured, and everyone is welcome exactly as they are. Inclusivity isn’t an afterthought—it’s at the core of who we are.
Sustainability guides our hands and our hearts. From mindful flower sourcing to minimizing waste at every step, we are dedicated to creating beauty responsibly. Our commitment to eco-conscious floristry ensures that the flowers we love—and the planet we depend on—can thrive for generations to come.
At Small Flower, we’re here to share beauty, celebrate connection, and craft designs that honour all people and the planet. This is what we believe, and the heart of everything we create.
Small Flower’s Core Values
Manifest Magic
We believe in the transformative power of each small flower. With joy, optimism, and gratitude, we create pieces that offer beauty, hope, and healing to the world.
Growth Mindset
Inspired by the sunflower’s steady reach toward the light, we embrace curiosity, learning, and continual growth in our craft and in ourselves.
Caring for People, the Planet, Petals, and Plants
We value meaningful relationships, encourage personal development, and honour our responsibility to the natural world. Sustainable floristry guides our choices so that our love for flowers never harms the environment we cherish.
Inclusivity & Love for All
Our studio is a place where everyone is welcome. We celebrate diversity, affirm every love story, and commit to treating every person with dignity, kindness, and respect. Love is love—and flowers are for all.
Artists in Our Field
We design with intention, skill, and creativity. Our work blends precision with imagination, resulting in floral art that resonates deeply and reflects nature’s beauty in its most thoughtful form.
Adaptability
Like a flower pushing through concrete, we meet challenges with resilience and determination. Flexibility, grit, and grace help us grow stronger through every season.
Maximize Efficiency, Minimize Waste
Guided by a “waste not, want not” philosophy, we honour every stem and every resource. By designing efficiently and minimizing waste, we uphold sustainable practices that support our studio, our community, and our planet.
